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The only thing left to do now is to find a web designer, have them build you a website, and you'll be good to go, right? WRONG! It's not quite that simple. Unfortunately, having a website isn't going to help your business at all if it doesn't show up extremely high in Google's search results. Indy web designers specialize in web design not search engine optimization. They simply do not know how to build websites that Google loves! It's hard to believe, but it's true. Ask any web designer what their specialty is. They'll probably show you some really flashy websites with the coolest software, rotating jpeg's, automatic audio, video, or any other expensive stuff that the "Professional Indy Web Designers" like to dazzle you with. Not only does all this stuff cost an arm and a leg, but they can have an extremely negative effect on your rankings in Google, which is the last thing you need if you want free exposure from the search engines. Anytime people search for your business related keywords, Google will find hundreds, maybe thousands of websites that are related to that keyword. This is great if you're writing a research paper because you can keep clicking and digging through all of those websites to find some real hidden gems for your project. The average person who's looking for a lawyer in Indy, or a mechanic in Austin, won't dig through pages and pages of Google's search results. As a matter of fact, most of them won't even click through to the second page results. After all the studies and research, guess what? They all have come to the same conclusion, which is that most people don't bother looking past the first page of results. So, when looking for efficient web designers, keep in mind that if your website isn't on that first page of results for your business related keywords, the odds are very high that they're NOT going to click on your website to see what you have to offer. This very same thing exist in the business section of the Yellow Pages. Just look at some of the companies under car dealers, hair stylist, mechanics, locksmiths, plumbers, and so on. How many of them have names like ABC Mechanics, AAA Locksmiths, or Arizona Hair Stylist? Why would a business choose a name like that? It's easier for people to find a business on the first page of a listing rather than to thumb through several pages, so these companies will choose a name that will start with an "A" since the listings are in alphabetical order. It's a fact that most people tend to call the companies who are listed at the top, and the same thing applies with the search engines. Thankfully, Google doesn't care about alphabetical order. So, not only do you need a website, you MUST have a website that ranks high in Google if you're going to dominate your competition. This is crucial to your online success. If Indy web designers cannot build a website the ranks well in the search engines, they're just wasting your money. It's unfortunate, but many small business are being charged several thousand dollars by Indy web design companies who don't know the first thing about building websites that rank highly in the search engines. If this happens to you, you'll either have to continue to spend money on marketing and advertising for your website or pay an efficient web design professional to create you a completely different website for your business.
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